Binance Launchpad is a token launch platform that is part of the Binance exchange. It is designed to help blockchain projects raise funds through Initial Exchange Offerings (IEOs). The platform allows projects to issue tokens on the Binance exchange, giving them access to a large and engaged user base. Binance Launchpad conducts due diligence on the projects that it lists, helping to ensure that they are legitimate and have a solid business plan. The platform also provides various marketing and promotional support to the projects to help them reach a wider audience and increase their chances of success.